SINOTRUK’s Debut at BIG5 Saudi 2023
The Big5 Saudi 2023 was held at the International Exhibition Center in Riyadh, the capital of Saudi Arabia, from February 18 to 23. At the exhibition, SINOTRUK gave its debut with several best-selling models.
During the exhibition, SINOTRUK’s vehicles received swarms of visitors, both old and new. Streams of customers came to seek cooperations. To feed the needs of different customer groups for vehicles, SINOTRUK prepared marketing experts on site who provided customized solutions for varying demands. More than 200 vehicles were reserved on site.
SINOTRUK entered Saudi market since 2021, and with more than 2 years of efforts, it has successfully opened the market with increasing number of orders. With this debut at the Big5 exhibition, it has successfully boosted the brand awareness and penetration rate in this region. It has also strengthened its soft power in competing with other products, which laid a solid foundation for its further expansion in market.
Big5 found its roots in 2010, with the aim of providing comprehensive equipment to Saudi Arabia's construction industry. Held in Riyadh every February, it is the largest and leading construction event in Saudi Arabia and an international event in construction industry. The exhibition sets both indoor and outdoor exhibition areas. This year, the Big5 exhibition received more than 750 local and international companies along with their products and services, with a total of over 28,000 participants.