SINOTRUK Successfully Unveils HOWO-MAX in Kenya

Recently, SINOTRUK, in collaboration with local distributor PRINTAN LIMITED in Kenya, held the 2025 HOWO-MAX new product launch event. Approximately 250 people, including local logistics industry clients, financial institutions, and various media outlets, attended the event.

At the event site, SINOTRUK launched the HOWO-MAX prime mover, presenting a comprehensive display and introduction of the model and inviting customers to take test drives. Equipped with an MC480 horsepower engine and a 16-speed automatic transmission, this model is suitable for various terrains and transportation scenarios in Kenya, mainly targeting users in the industrial and daily goods transportation, container transportation and other segment markets. Other main-selling models in Kenya were also exhibited on site, including the HOWO-NX prime mover, HOWO-NX rigid truck, HOWO-NX tippers, HOWO-TX prime mover, HOWO-TX tippers, HOWO-H2 and HOWO-H3 light duty trucks, covering all terrains and scenarios across Kenya.

The event invited the major clients for HOWO-MAX. They signed a purchase agreement for 35 HOWO-MAX prime movers on the stage and expressed their trust and approval of products and services from SINOTRUK. The event also invited representatives from the local IAM, EQUITY, and NCBA banks. They signed financing agreements on the stage, expressed their confidence in cooperating with SINOTRUK, and introduced preferential financing policies to provide financing support for SINOTRUK customers.

The event invited 5 local TV stations, 4 radio stations, 3 newspapers and 18 online news media to cover the HOWO-MAX new product launch throughout the entire process. The successful holding of this event marks another milestone in SINOTRUK's product layout in the Kenya market. In the future, SINOTRUK will continue to actively follow the Belt and Road Initiative and provide customers with more cutting-edge products and high-quality services.