SINOTRUK supports Latin American expansion with better service

Expanding in overseas markets with comprehensive service support. As SINOTRUK continues to enhance its product portfolio and expand sales in Latin America, local customers are placing higher demands on the professionalism, timeliness, and comprehensiveness of after-sales services. SINOTRUK continuously strengthens local service capability building, advances localized talent development, and improves its overall after-sales support system, supporting Latin American market expansion through enhanced service capabilities.

Since 2026, SINOTRUK in the Latin American region has focused on enhancing the capabilities of service personnel, creating a platform for cross-border technical exchange through professional competitions. In July, the 2026 SINOTRUK 2nd Global "Elite Team" Championship – LatinAmerican Region was successfully held in Mexico, bringing together nine outstanding service engineers from five countries to compete. The event covered core modules such as theoretical assessment, course instruction, fault diagnosis, and hands-on maintenance, comprehensively testing participants' overall service capabilities. Ultimately, three outstanding engineers advanced to the China final. The competition not only created an exchange platform for experience sharing and technical communication, but also laid a solid foundation for building a professional, localized, and high-caliber after-sales service team in Latin America.

To meet market development needs for new energy vehicles, light-duty trucks, pickups, and other products, SINOTRUK formed a specialized technical expert team to conduct touring training across multiple Latin American countries. The new energy vehicle team visited markets including Mexico and Bolivia to deliver specialized instruction through a theory-plus-practice model focusing on high-voltage safety, electric drive systems, power batteries, vehicle control, fault diagnosis, and repair, addressing capability gaps among service personnel in new energy vehicle maintenance. The light-duty truck and pickup teams conducted customized training in markets such as Colombia, Peru, Ecuador, Chile, and Venezuela, breaking down technical challenges with typical cases while conducting market research to precisely match customer needs. Through regular and professional localized training, the regional after-sales maintenance capability for key products has been effectively enhanced.

Moving forward, SINOTRUK will continue to focus on customer needs, continuously strengthen service capability building, and support the high-quality development of the Latin American market with professional and efficient internationalized service.